BRIGHT SOCIAL CAMPAIGN
Client: Netflix
Role: Senior Designer/Art Direction
Designed at Fullscreen Media
Bright was Netflix’s first original blockbuster film. The challenge? Introduce the audience to the world and lore of BRIGHT while eventizing the release as a cultural event.
INSTAGRAM GRID
For several weeks leading up to and through release we created a Instagram grid experience.
Fans of the film were thrilled with the continuous mural and enthusiastic about diving deeper beyond the top layer to learn more information about visionary director David Ayer’s world.
Grid Performance
170K Total Engagements
2.4MM Total Likes
66 Total Posts
INSTAGRAM STORY GAME
A tap through IG story game where users swat and destroy those annoying fairies.
GIFS
Showcasing Bright’s lore and soundtrack music videos.
CAMPAIGN CREATIVE
World building creative that showcased the expansive Bright universe.
UFC PARTNERSHIP
We supported Netflix’s partnership with the UFC by creating promotional content for the premiere of their first Orc fighter.
CREATIVE EXPLORATION
