Fanta SOCIAL CAMPAIGN / INSTAGRAM LAUNCH
Client: Coke/Fanta
Role: Senior Designer/Art Direction
Designed at MCBEARD MEDIA
Mission: Launch Fanta’s Instagram account.
Strategy: Create captivating content to help create awareness and help drive community engagement with mind bending creative.
This is hands down one of my favorite campaigns. Fanta was a great partner and allowed us to create off the wall concepts which included a grid based Instagram which highlighted Fanta’s various flavor selections.
INSTAGRAM LAUNCH TEASER GRAPHICS
Weeks before our IG launch we posted teaser graphics that hinted at the upcoming fun and adventure.
FANTASTIC FRIDAYS
Graphics posted every Friday to wrap up their week and start off their weekend with a bang.
INSTAGRAM GRID LAUNCH
Fanta wanted to make a big splash with their Instagram launch so we created one of the first branded IG grids ever.
Once we featured every flavor in their own unique grid we needed to extend the story further.
I created a “from earth to space” concept that took our fans through exotic locations, ultimately culminating to a journey into space.
Soon after we prioritized the Halloween season by building a haunted mansion complete with various hidden rooms and surprises.
