HOW TO BE A LATIN LOVER SOCIAL CAMPAIGN
Client: Pantelion
Role: Senior Designer/Art Director
Designed at Fullscreen Media
Creating content for a bilingual title featuring Latin stars Eugenio Derbez and Salma Hayek was a personal highlight for me.
The task given by Pantelion, of making an impact in the domestic market was answered with a campaign that helped to make How To Be A Latin Lover Pantelion’s biggest box office opening ever.
CREATIVE CONTENT
MOVIE POSTERS
To round out their series of spoof posters, Pantelion asked us to create something to capture the attention of the millennial audience.
Timed to spring break (and the upcoming Baywatch movie release) we created this Baywatch spoof which garnered high organic performance .
FACEBOOK CANVAS
By having a custom content shoot, with Eugenio, we were able to lure in both his and broad comedy fans by creating humorous direct-to-camera videos.
Weekly Instagram Stories were created in tandem to extend the conversation across platforms.
SALMA HAYEK INSTAGRAM APRIL FOOLS’ TAKEOVER
Timed to April Fools’ Day, we created content for Eugenio to “hack” Salma Hayek’s Instagram during the LA Press Junket. The stunt was picked up by a few press outlets including Hola! and Telemundo.
AWARD SIZZLE