CLOSE ENOUGH SOCIAL CAMPAIGN
Client: HBOMax
Role: Art Director
Designed at Fullscreen Media
Our goal was to reignite the fanbase for the series premiere - which had been anxiously anticipated for three years - through digital activations and social content that focused on the distinct comedic tone of its show creator, JG Quintel.
The results:
200M potential earned impressions
114K Total Engagements
80% positive sentiment
4.8k #CloseEnoughMAX Earned Mentions
It was a joy to lead the design and motion team on this creative. Fun was the mission, and it shows.
Countdown Graphics
Character Intro Videos
Video Content
“Stoned” Screensavers
Our fans had “high” expectations, so we created in-feed Instagram “screensavers” to keep satisfy their cravings.