PET SEMATARY SOCIAL CAMPAIGN
Client: Paramount Studios
Role: Art Director
Designed at Fullscreen Media
Paramount came to us with the unique opportunity to re-introduce a new generation of horror fans to a Stephen King classic.
We were up for the challenge.
Our approach:
Build anticipation
Create unique in-feed moments
Embrace the creepy
BUILDING ANTICIPATION
We enticed fans by hinting at the classic while sharing glimpses of what's to come.
IN-FEED MOMENTS
Our thumbstopping looping videos treated our followers with several surprise and frights.
EMBRACING THE CREEPY
As we approached the release date, we embraced the creepy by leaning into the audio cues and jump scare moments.